Tuesday, May 29, 2012

Alexis Sample Sale





The queue at 9:45am
 You might have heard a buzz about a brand called Alexis after their most crowded sample sale ever last week. I first encountered Alexis as an editor at 944. I later had the honor of writing the brand up for Ocean Drive for which I wrote the following:

Alexis
The sophisticated resort wear line replete with maxi dresses and gorgeous flowing fabric, has been embraced both by Miami’s jet set and fashionable ladies of leisure from Jakarta to Abu Dhabi. Ambitious founder Alexis Barbara, who can model her own designs better than most, launched her namesake brand at the tender age of 22. Now married with two kids in tow, she’s planning “Little Alexis,” fashionable kids clothes even mommie dearest would love. While we wait for chic onesies, check out Alexis’ peacock-hued resort collection and new slacks for spring.
Available at Intermix, Neiman Marcus Coral Gables, Bloomingdale’s Aventura 
 - Hadley Henriette for Ocean Drive

It was only after reporting on it that I really got excited enough about the brand to brave their semi-annual sample sale, which is not only well attended by my friends, but hundreds of other Miami-based Alexis enthusiasts. So I braved the traffic and headed out early am to their airy white warehouse adjacent to Tropical Park. They opened the doors at 10am as promised and everyone entered as calmly as possible. Inside there were racks of printed silk items, the type of flowy resort wear she is famous for, as well as packages of slinky cotton casual separates, which interested me most, but where the hardest as it was strictly verboten to open them up and try them. Overall the discounts weren't quite as deep as I expected, averaging 50-60% fairly pricy items, but I still think it was well worth the trip. I had a pressing appointment and, therefore only had a forty minutes to shop, which may have been a blessing in disguise my bill stayed under $150 and I avoided the two hour line for the register! Phew!
A quick checkout for me an a cool silver bag

The scene at 10:30am

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