Jugofresh is the newest and hottest thing among Miami Beach's smart set. It is a beautiful little organic juice bar that has taken design cues from the Cowshed, and hot yoga teacher customers from Whole Foods. It's a great place to go get juice on a fast, but in my case, I'm coming here to break it with one of their delicious "blended beverages".
But there are issues, there are.. rules. Essentially, they are the "Juice Nazis" of Miami Beach, and just like Seinfeld's original Soup Nazi, the lines are long, the rules are strict (no changes to juice recipes, cold-pressed never centrifuge!) and subjects willingly go back day after day until the last Gogi Lemonade or Mylk Shake is gone. Which is around 2pm, when they close. I know, I know, 2pm?! But remember we're playing by their rules, not ours.
That said, they have already expanded their offerings beyond just juice to include some food. Raw, vegan food that is. See menu below:
Perhaps their indifference to walk-in customers has more to do with the fact that their core business is the juice cleansing clients, who get an entire day of juices for $75. These people take priority and have first dibs on the Allow Meow H2O. And personally knowing how much work it is to make juice I would say it's a pretty good deal if you've got the scratch.
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| devotees |
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| Chia Seed Pudding |
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| Sugar Sherm - my reward for making it 4 days! |
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| from the outside |
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| They deliver if you're on "the program" |
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